How will Nike decision to drop Amazon hit Liverpool kit revenues? 

Liverpool signed five year kit deal with Nike worth £150 million, before US kit supplier announced it will stop selling products on Amazon.

‘Risk/reward’ deal requires Liverpool to shift large amounts of merchandise, to boost revenues beyond guaranteed £30 million a year.

Loss of Amazon will impact access to lucrative US market. Some experts are concerned on behalf of Liverpool – others are confident Liverpool and Nike will do just fine without Amazon.