Growing organically from India’s tech hub is Bengaluru’s goal, with an assist from Sevilla.
Alamy
Gaurav Manchanda founded third-tier team Bengaluru United in 2018 and plans to grow slowly and reach the franchise-heavy India Super League just when the top tier becomes profitable.
United have a five-year partnership with Sevilla FC in which both aim to help each other grow in India.
Why it matters: Being in a city of about 12 million people in urban Bangalore and with three million kids looking to get into sport the talent pool is massive, but how do you build structures to capitalize on that big pool of talent?
The perspective: Several big clubs do partnerships with clubs from less mature markets to win new fans and develop academies abroad. But it might take a decade before such investments are returned.
2 May 2022 - 12:15 PM
The city of Bengaluru in southern India is a famous tech startup hub. It is fitting therefore that this metropolis of over 10 million people is home to a startup team but one that is aiming for old-style European community growth.
With little revenue to speak of currently, it is going to be a tough journey for Bengaluru United even with the help of a famous
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