LaLiga targets UK growth – aiming to be the most popular foreign league

In the UK there are more fans of LaLiga than fans of NBA or NFL.
The strategy of LaLiga is to connect with young fans around the world who see football as a “global buffet” allowing them to pick and choose what they want to watch and engage with.
In order to continue growing their global fanbase LaLiga has invested heavily in “innovative broadcasting tools” that – according to LaLiga itself - are ahead of many leagues around the world.

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