FIFA's head of professional football: "Clubs have historically relied on TV rights, owner financing and overspending, but it's time to rethink the way the overall football system is functioning"

The international governing body aims to tackle football's growing imbalance with a new diploma in club management primarily for executives outside elite teams.

Ornella D. Bellia, FIFA's head of professional football, says finding new ways to control clubs' own revenue streams is key to achieve sustainability.

Though financial prudence and commercial know-how are important skills, emotional intelligence is crucial – especially in times like these.