Owner of four clubs: "Boards and investors are always chasing something, be it signing a right back, winning a trophy or wanting to get promoted. The number one goal should be balancing the budget"

Pacific Media Group, led by American investor Paul Conway, has built a portfolio of four clubs including Barnsley and sides in France, Belgium and Switzerland.

Hyper-commercialisation has driven sustainability in American sports, according to Conway, who tells offthepitch.com clubs in Europe have a lot to learn.

An overemphasis on immediate performance and players is taking focus from building long-term strategies that will actually yield lasting results.

Having recently acquired AS Nancy Lorraine, his team, which also includes Tampa Bay Rays co-owner Randy Frankel, is looking to make further investments.