Silver Lake investment in City Football Group: Forget the football - it’s all about data

1 December 2019

city
Photo: Getty Images Players, fans and officials observe a Remembrance Day silence prior to the Premier League match between Manchester City and Southampton FC at Etihad Stadium.

City Football Group to become a 365 day a year branding opportunity across global time zones.

Silver Lake spots opportunity to make profit, with the ultimate aim to monetise data rights across the CFG brands, says M&A-expert who worked for former City-owner.

US investment made with a view that City Football Group will become the ‘pre-eminent sports asset in the world’.

Many observers within the football-industry were left surprised last week when they read the news that US private equity firm Silver Lake bought more than 10 per cent of the shares in City Football Group – in a world record deal.

And the hefty price was not due to the impressive group of players at Manchester City. It was a data-driven deal, says the M&A-advisor who helped the then-Thai prime minister Thaksin Shinawatra to buy Manchester City in 2007.

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