Interview: Coronavirus will strengthen football clubs' appetite for executives from outside industries

27 May 2020

Photo: PA Images Clubs like Liverpool, who hired chief executive Peter Moore (pictured) from EA, Tottenham, Manchester United and Manchester City have brought in people from other industries, according to Dan Parr from InSport Education, who believes executives with analytically and commercially oriented mindsets will only become more and more highly valued.

The pandemic is likely to increase football's demand for management from other industries, according to the commercial director of a leading executive management programme.

Commercially driven executives with an innovative mindset are needed to deliver value for clubs and their commercial partners.

He points out some of those employed by the Premier League 20 years ago are still here today – and they lack the skillsets needed to manage the global brands clubs have become.

English football could take a lesson from rugby, whose CVC investment is driving further professionalisation.

Emil Gjerding Nielson

Though several European leagues are edging closer to a return to play and football again begins to fill up the TV calendar, the coronavirus pandemic will unquestionably leave a lasting scar on the world's most popular sport.

I would love to say we are going to give a course in solving the coronavirus football problems, but nobody really knows how to do that yet

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