Interview: Coronavirus will strengthen football clubs' appetite for executives from outside industries
PA Images | Clubs like Liverpool, who hired chief executive Peter Moore (pictured) from EA, Tottenham, Manchester United and Manchester City have brought in people from other industries, according to Dan Parr from InSport Education, who believes executives with analytically and commercially oriented mindsets will only become more and more highly valued.
The pandemic is likely to increase football's demand for management from other industries, according to the commercial director of a leading executive management programme.
Commercially driven executives with an innovative mindset are needed to deliver value for clubs and their commercial partners.
He points out some of those employed by the Premier League 20 years ago are still here today – and they lack the skillsets needed to manage the global brands clubs have become.
English football could take a lesson from rugby, whose CVC investment is driving further professionalisation.
27 May 2020 - 12:58 PM
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