Everton agrees club-record kit deal with Danish sportswear brand

20 May 2020

Everton
Photo: PA Images Everton CEO, Denise Barrett-Baxendale, said about the kit deal with Hummel:
"It is really important that we drive maximum value from our commercial deals and this is a club-record deal for a technical partnership for Everton."

Hummel will replace Umbro as Everton's suppliers of match, training and official leisure wear.

"It is really important that we drive maximum value from our commercial deals," says Everton CEO.

Mads Meisner Christensen mm@offthepitch.com

Everton have today confirmed a club record three-year kit deal with Hummel. The Danish sportswear brand will replace Umbro as the clubs suppliers of match, training and official leisure wear.

Umbro had been Everton's kit partner for the past six years in a deal that was worth between £4-5 million a year. However, despite announcing "a multi-year extension" of their partnership in March 2019, the relationship ends now. Everton have not revealed the value of the deal with Hummel but it is speculated to be worth up to £8 million.

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