Broadcast chiefs warn against elite clubs’ “Troublesome” Super League flirtation
17 February 2021
Eurosport and BT Sport bosses say proposed league risks reinventing a product with less value.
Broadcasters say viewers principal interest remains domestic football.
“The overall value of the sport in Europe will actually go down if you do this.”
Bundesliga chief slams Spanish “cashburning machines” for their role in advocating the Super League.
Two of European football’s leading broadcast rightsholders have warned against clubs considering a breakaway European Super League, saying it would undo existing value, reinvent something that is worth less and would not be as appealing to consumers.
Speaking at the FT Business of Football Summit, Head of BT Sport, Simon Green, said that a new Super League risked undoing the strength of domestic football, which remained most viewers principal interest.
“It would be undoing the value that already exists and reinventing something that is worth less,” he said.
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