Analysis: Bournemouth failed to capitalise commercially on five-year stint in the Premier League
2 September 2020
No Premier League sides were more reliant on broadcasting income than Bournemouth.
Club grew commercial income during five-year Premier League stint – but at a far slower rate than competitors – while income from merchandise and hospitality has been low even when set against Championship clubs.
If The Cherries aren’t promoted before parachute payments cease, it is difficult to see how the club in its current guise can compete for promotion without breaching the EFL’s Profitability and Sustainability Rules.
Biggest barrier to progress is the club’s Vitality Stadium, which ranked bottom in Buro Happold’s 2019/20 Venue Performance Rating (VPR) rankings.
Key factors working in Bournemouth’s favour are the low costs of club debt and an owner who has committed to funding the club’s immediate future.
When Bournemouth tumbled out of the Premier League in late July after five years at the top table, much attention turned to the dugout. Within a few days, Eddie Howe, long-time manager at the club, had resigned, leaving an unfamiliar vacuum at the Vitality Stadium.
Faced with a small bridge to the new season and the challenges relegation brings, the club opted for continuity with their replacement, hiring Howe’s assistant since 2008, Jason Tindall.
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