Tuesday briefing: Bayern Munich extend sponsorship deal with Deutsche Telekom to 2027
Tuesday briefing: Bayern Munich extend sponsorship deal with Deutsche Telekom to 2027
Alamy
Chelsea still without a sporting director as Michael Edwards rules himself out.
Real Betis consider selling future media rights and ticket revenue to register new players.
FC Barcelona under fire from Liverpool manager Jürgen Klopp over finances.
16 August 2022 - 3:30 AM
Bayern Munich have agreed an early extension of their commercial partnership with Deutsche Telekom, by another five years to 2027.
The new deal, from 2022/23 to 2026/27, has been reported by German media to be worth around €50 million per season, and will see the T-Mobile logo continue to appear on the front of Bayern shirts, and on advertising boards at the Allianz Arena.
The telecommunications company, which has been a sponsor of the German champions since 2002, will also continue to receive exclusive content about Bayern, which it offers its customers via FC Bayern.tv on MagentaTV.
New formats to inspire fans
Bayern’s chief marketing officer Andreas Jung said: "We are happy to have this partner at our side, which gives us important planning security, and as in the past 20 years we will continue to develop new exciting formats together to inspire our fans."
FC Bayern.tv, the first 24-hour TV station for a German football club, is one of several projects Deutsche Telekom have delivered through the partnership, along with 5G coverage at the Allianz Arena, the StadiumVision multimedia experience space, and a range of fan campaigns.
Chelsea still without a sporting director as Michael Edwards rules himself out
Liverpool’s former sporting director Michael Edwards has turned down a potential opportunity to take up the same role at Chelsea, according to The Athletic.
The position at the West London club is currently the responsibility of new owner Todd Boehly, but only in a temporary capacity. The club are expected to focus on making a full-time appointment once the summer transfer window ends on 1st September.
Edwards, who left Anfield in the summer after 11 years with the club, including six as sporting director, had been strongly linked with a move to Chelsea, and was a leading target for the club’s new hierarchy.
Time away from football
However, The Athletic understands he informed the Stamford Bridge club in recent weeks of his intention to take some time out away from football, so stepping into such a role is therefore not on his agenda for now.
With several possible options for the job currently employed elsewhere, and heavily occupied with those clubs’ recruitment activity, it appears unlikely that Chelsea will make an appointment before the end of August.
Real Betis consider selling future media rights and ticket revenue to register new players
Real Betis are considering selling a share of their income from media rights and ticketing so they can comply with LaLiga’s spending controls and register their new signings before the end of the transfer window.
El Confidencial reports that the club’s board may seek a five-year deal for a share of its future income, which it is estimated would bring in around €15 million.
Real Betis president Ángel Haro has said that such a move would only be considered if they cannot meet LaLiga’s spending cap through player trading between now and 31st August, the deadline for registering new players for the 2022/23 season.
New players not registered
However, the pressure is growing on the club by the day after Alex Moreno rejected the chance to join English Premier League side Nottingham Forest. The potential sale of the Spanish defender was expected to help Betis meet the LaLiga requirements.
During the summer the club have signed Italy defender Luiz Felipe, and the Brazilian strikers Luiz Henrique and Willian José. They have also renewed contracts for Claudio Bravo, Andrés Guardado and Joaquín Sánchez.
However, it was still unclear whether coach Manuel Pellegrini could call upon any of those players prior to their first league match of the season on Monday night against Elche. Betis, who won last season’s Copa del Rey and finished fifth in LaLiga, will play in the Europa League this season.
FC Barcelona under fire from Liverpool manager Jürgen Klopp over finances
Liverpool manager Jürgen Klopp has heavily criticised FC Barcelona’s spending in the transfer window and other financial actions over recent months.
The Catalan giants have spent around €150 million on new players this summer, including Polish striker Robert Lewandowski from Bayern Munich, and sold future media rights income and stakes in their Barça Studios production house to help meet LaLiga’s spending limits and register their new signings.
"Don't understand"
In an interview with German outlet Kicker, Klopp was asked whether he could understand how FC Barcelona, who have debts of around €1.3 billion, are operating. "No! Not for various reasons," he said.
"One reason is that I am not a financial expert. The second: if I am told that I have no money, then I do not spend anything anymore. My credit card has already been cut twice, which fortunately was a few years ago. I watch this like a football fan, I don't understand it.”
The German manager, who was in charge at Borussia Dortmund for seven years before taking over at Liverpool, added: “The only club I know that sold the stadium and other rights in advance was Borussia Dortmund. [CEO] Aki Watzke had to come at the last second and save the whole thing. And I don't know if there is an Aki Watzke at Barcelona."