Wednesday briefing: Brand Finance table: Manchester City overtake Real Madrid as most valuable football club brand
Wednesday briefing: Brand Finance table: Manchester City overtake Real Madrid as most valuable football club brand
IMAGO
Juventus reveal plan to pull out of European Super League
Leeds United takeover: 49ers Enterprises could complete deal by weekend
FC Porto extend three-year bond issue to €55 million
7 June 2023 - 4:30 AM
Manchester City have surpassed Real Madrid to be named the world’s most valuable football club brand by Brand Finance for the first time.
City’s brand value rose by 13 per cent to €1.51 billion compared with the previous year, while Real Madrid’s dropped 4 per cent to €1.46 billion, pushing the Spanish club into second place in Brand Finance’s list of the 50 most valuable football club brands for 2023.
However, the report said Real remained the strongest brand in world football and were most likely to be considered “the best club in the world” by fans.
As they chase a historic triple trophy haul this season, City's on-field success and the continued expansion of the Etihad Stadium have boosted their commercial appeal, Brand Finance said.
According to its analysis, the club’s brand value has now grown by 34 per cent since the Covid-19 pandemic, with City also boasting the highest revenue in this year’s table.
Manchester United leapfrog Liverpool
FC Barcelona came third in the ranking, with a 4 per cent increase in brand value to €1.4 billion, while Manchester United – up 9 per cent to €1.4 billion – leapt ahead of rivals Liverpool – up 7 per cent to €1.4 billion – into fourth place.
Paris Saint-Germain and Bayern Munich occupied sixth and seventh spots, with three Premier League clubs – Arsenal, Tottenham Hotspur and Chelsea – completing the top 10.
Juventus reveal plan to pull out of European Super League
After multiple reports, Juventus released a statement Tuesday evening confirming they are leaving the European Super League project, with only Real Madrid and FC Barcelona remaining.
The story first emerged in Spain, as the two Spanish giants both received letters from new Juventus CEO Maurizio Scanavino informing them that Juventus were backing out of the project.
Some media claimed it was because UEFA were threatening to exclude Juventus from their tournaments for the next five years. However, that part was denied by Juventus in a statement.
"Juventus Football Club S.p.A. (“Juventus” or the “Company”) informs that it has transmitted a communication to the two remaining clubs that, as Juventus, have not exercised their withdrawal from the Super League Project (Football Club Barcelona and Real Madrid Club de Futbol) in order to initiate a discussion period among the three clubs concerning the potential Juventus’ exit from the Super League Project," the statement read and continued:
"The Company will proceed with any communications due under the law following the outcome of the interlocutions and evaluations regarding the above, clarifying that many of the reconstructed version published by the media about the contents of the communication (including any reference to alleged threats of potential sanctions by UEFA) are not true."
Leeds United takeover: 49ers Enterprises could complete deal by weekend
The takeover of Leeds United by 49ers Enterprises is close to completion and the new owners could be in place within a week, according to The Daily Telegraph.
The Leeds owner Andrea Radrizzani has been in ongoing talks with the American group – who already own a 44 per cent stake of the Yorkshire club – to end the Italian’s six-year reign.
It is understood a breakthrough was made at the start of the week and the takeover could be confirmed before the weekend if the final part of the deal goes smoothly.
49ers Enterprises president Paraag Marathe has been on the board at Leeds since 2018 and a takeover deal was put in place which was dependent on them staying in the Premier League.
Lower price after relegation
The club was valued at more than £400 million with top-flight status under that deal, but since their home defeat to Tottenham Hotspur consigned them to the drop last month negotiations are said to have taken place on a lower price.
Radrizzani – who completed a takeover of Italian club Sampdoria last week – was not in the stands when Leeds’s relegation was confirmed. He then apologised to Leeds fans for the season, without committing on who would control the club in the future.
FC Porto extend three-year bond issue to €55 million
FC Porto have extended their recent bond issue to €55 million, up from the €40 million announced last month, following market interest.
The Portuguese club, who are listed on the Euronext stock market, issued 8 million bonds on 16th May with a nominal value of €5 each and a fixed gross interest rate of 6.25 per cent per year under a three-year payment term.
For the extension announced on Tuesday this week, the value and interest rate remain the same, along with the payment terms.
In a statement, the club said for last month’s issue demand of €75.49 million outstripped supply by 37 per cent, yielding €55 million, with 3,758 investors making subscription and exchange offers.
Return to profitability
The bond issue will serve to refinance a previous loan and comes after Porto returned to profitability following the Covid-19 pandemic, although it continues to be reliant on player trading to balance the books.
For the 2021/22 financial year the club achieved a profit of €20.8 million after earning €83.7 million from player sales, which offset a slight fall of 6 per cent in turnover to €143.8 million.
For the first six months of 2022/23, Porto made a loss of €9.8 million despite turnover rising to €102.6 million, which was up 13 per cent compared with the first half of 2021/22.
The figures did not include gains from player sales. Around half of the total revenues came from UEFA prize money of €51.4 million after the club qualified for the Champions League round of 16.