5 June 2023 - 2:12 PM
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IMAGO | Watford are one of the teams that have seen impressive growth from the 2017/2018 to the 2021/2022 season.
Analysis: Masters of commercial revenue growth don’t need great sporting progress
- There is a perception in football that you can’t really grow your commercial revenues unless you see some proper progress on the pitch. However, this analysis proves you can easily multiply revenue without silverware or promotions.
- In this analysis, we look at the masters of commercial growth both in the top five leagues – and in the best of the rest. European qualification certainly gives a boost to clubs’ commercial revenues.
- Why it matters: Fewer and fewer old-fashioned billionaire club-owners dominate European football, while professional owners are growing in numbers. They are highly focused on commercial growth, and some have already proven themselves.
- The perspective: The smaller leagues can’t keep pace with the growth rates achieved by some of the best in the big five leagues. There is also a rather remarkable negative trend among the biggest clubs globally.
There are numerous leadership tools executives can turn to in the search for commercial growth, but perhaps the best thing they can do is avoid writing big cheques to sporting directors in pursuit of improved sporting results to drive the number and size of sponsorship deals.
In this analysis - based on data from Off The Pitch's Data Analytics Tools – there is a clear pattern that the masters of commercial growth in European f
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