Tuesday briefing: US private equity firm Apollo acquires majority stake in Atletico Madrid
Tuesday briefing: US private equity firm Apollo acquires majority stake in Atletico Madrid
IMAGO
11 November 2025 - 4:30 AM
Apollo Sports Capital has acquired a majority stake in Atletico Madrid, the LaLiga club have confirmed.
Although further terms of the agreement were not disclosed, the US private equity firm will make up around 55 per cent of the club’s shareholding, valuing Atletico at €2.5 billion, according to Spanish publication 2Playbook.
As the Spanish club’s new majority owner, Apollo is set to provide additional funding to help finance Atletico’s ‘Ciudad del Deporte’ (Sports City) complex, investing more than €350 million in the project.
Following Apollo’s arrival, Miguel Ángel Gil and Enrique Cerezo will remain as the club’s CEO and president respectively.
An “exciting next phase”
“This exciting next phase will build on the model that has driven our progress in recent years,” said Gil.
“Looking ahead, together we see significant opportunity to drive strong, sustainable growth of Atlético de Madrid as we build on our remarkable legacy. It was important to me to select a long-term investment partner who believes in our strategy and can enhance our activities off the pitch with the development of Ciudad del Deporte.”
Knighthead completes full takeover of Birmingham City
US-based Knighthead Capital Management has completed a full takeover of Birmingham City, after acquiring the remaining 51 per cent of shares previously held by Zo Future Group.
The New York-based investment firm initially purchased a controlling stake in the Championship club back in July 2023. This accounted for 45.98 per cent of Birmingham Cit Limited, which owns 100 per cent of the club, as well as its women’s team.
Following the full takeover, Knighthead’s SCL subsidiary, which was co-founded by Birmingham City chairman Tom Wagner, will now control 96.64 per cent of Birmingham City Limited.
Since Knighthead’s arrival, the US owners have revealed plans to build a new 62,000-seat stadium to replace St. Andrew’s as part of a new Sports Quarter -a £3 billion regeneration project that they hope will be complete by 2030.
An “important milestone”
“This transaction is another important milestone for Knighthead and Birmingham City,” Wagner said.
“Transformation has taken place across every aspect of the club’s operations since our initial investment and it’s just the beginning. Later this month we will unveil our new stadium design which will be at the heart of East Birmingham’s Sports Quarter."
NWSL set to award next expansion franchise to Arthur Blank and Atlanta for record $165 million fee
The NWSL is set to award its next expansion franchise to Atlanta, according to The Athletic.
The team will join the elite US women’s league as its 17th team, and will pay a record expansion fee of $165 million.
This marks an increase of more than 50 per cent on the $110 million paid by the NWSL’s most recent expansion team - the Denver Summit - earlier this year. By comparison, other recent expansion sides Bay FC and Boston Legacy each paid a fee of $53 million.
Atlanta team to join NWSL after 2026
AMB Sports and Entertainment, the holding company of US businessman Arthur Blank which owns the NFL’s Atlanta Falcons and MLS’ Atlanta United, will own and operate the new team.
The Atlanta-based outfit will play their home fixtures at Mercedes-Benz Stadium, which is also owned by AMB, and are set to join the NWSL after the 2026 season.
Sunderland in talks over investment in women’s team
Sunderland have been in talks over securing potential investment in the club’s women’s team, according to Bloomberg.
The English club have held discussions with three separate parties. One potential investor expressed interest in buying stakes in both Sunderland’s men’s and women’s teams at a valuation of £450 million, however this was rejected by the club.
If an agreement materialises, Sunderland would become the latest English club to sell a stake in their women’s outfit. Earlier this year, Chelsea and Aston Villa sold minority stakes in their women’s teams. Similarly, Mercury 13 recently acquired a majority stake in Bristol City’s women’s team.
Elsewhere, The Guardian reported in August that West Ham United had held talks with Monarch Collective over a potential £55 million deal for a 49 per cent stake in the East London club’s women’s team.
Ownership uninterested in new men's team investment
Sunderland’s co-owners - Kyril Louis-Dreyfus and Juan Sartori - are only interested in selling a stake in the club’s women’s team.
The men’s team are currently placed fourth in the Premier League, following their return to the English top flight for the 2025/26 season.
FIFPro hits back at FIFA after not being invited to latest meeting on player welfare
FIFA has drawn criticism from global players’ union FIFPro after it was excluded from a meeting in Morocco on player welfare. According to FIFA, representatives from more than 30 unions attended the event in Rabat on Sunday. However, FIFPro — the largest players’ union, representing over 70,000 footballers — was not invited.
Earlier this year, FIFA held a similar event in New York back in July, to which FIFPro was also not invited, amid its ongoing legal dispute with the organisation.
“The meeting did not involve a meaningful global representation of independent player unions that speak on behalf of players and are an integral part of labour negotiations,” FIFPro said in a statement on Monday.
FIFPro also accused FIFA of promoting “fake” unions at the event, as opposed to engaging in genuine dialogue.
“Extending this practice to employment matters and promoting fake or ‘yellow’ unions undermines collective worker representation and runs counter to International Labour Organisation (ILO) conventions,” said FIFPro.
FIFA committed to enhancing player welfare
Following the event, FIFA president Gianni Infantino said: “At FIFA, we remain committed to further enhancing player welfare and working conditions across the world by implementing concrete and meaningful measures with a view to improving football for the future.
“FIFA wants to work with all those genuinely interested in progress and respectful dialogue - our door is always open to all views that respect these values. This is a real movement for the players and we are happy about that.”