29 May 2023 - 10:33 AM
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IMAGO | Amanda Staveley, financier and Newcastle co-owner.
Yes, Newcastle’s transformation into Champions League qualifiers was impacted by the wealth of new owners – but here’s what really made a difference
- The turn-around at Newcastle is often compared to PSG and Man City, because they also have owners from the Middle East, but the strategy and execution is very, very different.
- Newcastle have spent heavily on transfers since their October 2021 takeover, but Off The Pitch research shows its increase in spending isn’t in the same stratosphere as Man City or PSG after their state-backed takeovers.
- Why it matters: Amidst torrents of concern over state-sized financial resources being deployed at Newcastle, their ascent is a good case study in sound executive recruitment, good value signings and infrastructure investment.
- The perspective: Has Newcastle’s controversial ownership muted praise for its recent successes: “If the Brentford or Brighton owners had achieved this people would be lining up in praise.”
Her arrival at a Mayfair hotel in a flowing emerald green dress surrounded by her own film crew spoke of a certain grandness, if not of someone increasingly accustomed to a possible status as the new first lady of English football then certainly some at its top table.
There was a sense of theatre as the small procession worked its way through the lobby to the conference hall, a realisation that this was a new player within the sport.
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