Transfer analysis: Don’t spend any money in the January window – unless you’re Newcastle

The January transfer window is often seen as a golden opportunity for clubs under pressure to strengthen their teams and thereby improve results.
In this analysis, we have identified teams seeing the biggest improvements last season after the winter window - half of whom spent zero or close to no money.
Why it matters: January is often a very busy month for clubs, players and agents, trying to rescue their season or kickstart their careers.
The perspective: Whether in the short-term or over many seasons, data reveal that breaking the bank in January doesn’t do you any good.

It’s not necessarily a bad idea to spend big on transfers in January , however if as a club you’re in search of instant improvements in sporting results, you’d be better leaving the money in the bank.

Information gleaned via Off The Pitch’s data analytics tools reveal that the big spenders a year ago in the January transfer window of 2022 hardly saw any improvements on the pitch. Having said that, Newcastle United saw a massiv

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