Special report: Euro 2020 organisers and partners seek triumph over repeated adversities
10 June 2021
A tournament without a host, delayed by a year and at times which seemed doomed, finally kicks off today, but both UEFA and sponsors hope that it marks the start of a return to normal.
UEFA predicting lost revenues of €180 million versus previous edition of the tournament, mostly from lost ticket revenue, but sponsors tells there has been a spirit of understanding after unique challenges of the past 16 months.
Euro 2020 CEO: “There has been a lot of administration, a lot of legal work, but we can say that everybody has played the game and done their utmost to get us to a position where EURO 2020 can begin."
When Italy face Turkey later today in Euro 2020’s first match, a tournament requiring both a leap in time and imagination finally kicks off.
At times the tournament has seemed entirely doomed. First, it was one without a host. Turkey, originally the sole bidder, was forced to stand aside on account of its failed 2020 Olympic bid, with two sporting megaevents in such close proximity deemed beyond a single host (Turkey ended up with neither).
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