Real Betis in call for climate action: "Sponsorships are moving away from a question of spreading awareness to a question of values"
Alamy | Real Betis are known as "The Greens" for other reasons than the colours of their shirts.
The LaLiga club have launched a platform which aims to increase awareness and engage commercial partners with climate initiatives.
General manager calls on football to use its powerful voice to make a real difference when it comes to sustainability.
Climate initiatives are the main driver for the aim of a ten per cent yearly increase in sponsorship income.
11 May 2021 - 10:54 AM
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