Do kit suppliers pay enough for “forgotten” branding? Wolves may be front-runners with new Castore kit deal
Alamy | Wolverhampton believe that partnering with kit supplier Castore can provide solutions in being able to trade to foreign territories in a more “aggressive” wholesale approach.
“By taking up such a prominent position on our jerseys, as well as stadium, perimeter, and interview backdrop branding, we didn’t feel this was right and we wanted to find a deal that represented a fairer share of the commercial benefits.”
Wolves have announced that they will be partnering with British sportswear brand Castore in a multi-year deal commencing from the 2021/22 season.
Wolves general manager of commercial operations Vinny Clark, believes that the Castore agreement will be a “cornerstone of the club’s commercial strategies” moving forward.
“Before, there hadn’t been enough margin for us to drive a meaningful wholesale business into certain overseas territories,” says Vinny Clark.
According to Wolves, other brands haven’t reached a place of comfort yet in allowing clubs to make product under license. Castore were willing to take that leap, under strict and rigorous approval processes to protect their brand.
4 June 2021 - 5:39 PM
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