Denmark's AGF Aarhus rely on strong local anchoring to outgrow Scandinavian rivals commercially

Analysis reveals the top tier Danish side are one of the best in Scandinavia when it comes to commercial income.

Sales director explains emphasis on local anchoring helps create strong loyalty with partners who take ownership of the club's positive momentum.

Having been able to grow sponsorship income to just under €9 million in spite of pandemic, AGF Aarhus are now targeting double-digit figures.

Commercial success enables the club to up investment in the playing squad which in turn should reward itself through increased sponsor interest.