Bundesliga CEO eyes more lucrative broadcasting deal by changing “no single buyer” rule
Getty Images | The Bundesliga CEO wants changes in the rules surrounding the broadcasting deals. Pictured is former Bayern Munich-player Phillip Lahm.
The chief executive officer of the German Bundesliga, Christian Seifert, questions whether the no-single buyer rule should be changed.
The Bundesliga is set to go to market for the period from 2021/22 to 2024/25, and Seifert eyes an opportunity to make a financial profit on the current deal.
28 March 2019 - 9:42 AM
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