Column: You can’t compare Ajax to any other club in the world - an Englishman started it all
1 May 2019
You can’t compare Ajax to any other club in the world. Why? Because of their strategy - you have probably never seen anything like it before.
It was actually an Englishman started it all, and then a legendary coach developed the playing concept further in the 1960s.
Read this column if you want to understand the strategy behind the team that impressed so much last night against Tottenham Hotspur.
AFC Ajax are the darlings of this year's Champions League. The Dutch club are the essence of a club with a clear and present strategy both on and off the pitch.
Strategy, plan or project; it has many names, but the ability to give a club direction and the will to fulfil it, is vital to a club´s success or failure.
In order to be successful in the highly-competitive market of football: ”Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do – it’s a matter of being different at what you do.”
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