21 September 2020 - 12:01 PM
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PA Images | Clubs face a difficult task of balancing between giving too much and giving too little. When it became apparent that Newcastle United were not going to be taken over by Saudi Arabia's sovereign wealth fund, alternative bidders emerged – such as the Singaporean firm Bellagraph Nova Group.
Why is football susceptible to so many rumours?
- A flamboyant culture and a lack of transparency contribute to a "perfect storm" of rumours, according to a professor.
- Clubs are trapped between staying silent and expecting rumours to fade away naturally or officially dismissing reports, potentially giving oxygen to amateurish claims.
- An M&A advisor believes the PR factor of being associated with a Premier League club is not to be underestimated.
- Stories are easily planted and picked up by desperate news outlets under pressure by a changing media landscape.
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