Why did the Super League fail? At the heart of its downfall was a lack of clear, transparent communication

28 April 2021

ESL
Photo: Alamy Backers of the Super League now face having to rebuild their relationship to fans and industry stakeholders.

Attempting to push through the initiative without any stakeholder consultation meant the Super League was doomed to fail.

Its announcement came completely out of the blue, prompting an even greater sense of betrayal. This only served to unify opposition.

Backers of the project now face having to rebuild their relationship to fans and industry stakeholders.

Communications expert assesses what could have been done differently and how those involved should move forward from here.

Emil Gjerding Nielson nielson@offthepitch.com

When 12 of Europe's leading clubs midnight on Sunday 18th April announced they were forming a breakaway European Super League (ESL) in replacement of UEFA's Champions and Europa League it threw the football industry into complete chaos.

What happens now? Why are they doing this? When will the tournament begin? Those questions, and many more, ultimately weren't answered before the league effectively collapsed just two days after, on Tuesday evening, when Premier League clubs started pulling out of the initiative.

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