Why did the Super League fail? At the heart of its downfall was a lack of clear, transparent communication

Attempting to push through the initiative without any stakeholder consultation meant the Super League was doomed to fail.

Its announcement came completely out of the blue, prompting an even greater sense of betrayal. This only served to unify opposition.

Backers of the project now face having to rebuild their relationship to fans and industry stakeholders.

Communications expert assesses what could have been done differently and how those involved should move forward from here.