Super League collapse proves no deterrent to American investors – they might even be hungrier than ever

25 April 2021

Photo: Alamy Arsenal supporters demonstrating against American owner Stan Kroenke after Arsenal were one of the founding clubs behind European Super League.

Both institutional investors and private individuals from the US would still be very keen to purchase clubs in Europe. The Super League meltdown could be seen as a stabilizing factor in the industry.

Revenues might even take a jump if fans feel empowered to protect the structure of leagues and competitions they like.

European sports teams are extremely cheap compared to US franchises – but one source points out that the financial problems in European clubs are massive.

Super League failure may see new type of US investors enter the industry as certain clubs may seek new owners.

Kasper Kronenberg

The pattern of new American owners entering European football set over the past few years is set to continue, despite the dramatic collapse of European Super League just days after its announcement.

American investors do still see great value in European football clubs, and they have not been scared by the events of the past week.

Do you want to read this article?

Get instant access by signing up for a 7-day free trial

No credit card, no commitments and it will expire automatically.

You will receive a link that activates your trial in an email.