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West Bromwich extend partnership with viral sponsor

Boilerman

Getty Images | Boilerman, a mascot in the shape of a plain regular boiler, struck a chord with internet users worldwide for his absurd simplicity and became a viral phenomenon during last season.

Ideal Boilers, the company behind Boilerman, who became a viral phenomenon since joining the club last season, has extended its partnership with the club for another season.

The company originally signed on for just two seasons.

6 September 2019 - 10:26 AM

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