The stranded Tottenham deal for Dybala: The ticking time bomb of players’ image rights
27 August 2019
Many players could be seen as walking billboards and are extremely important for the connection with future fans. Therefore, control of image rights is more important than ever.
The rise of social media has made image rights even more complex - and clubs might be more restrictive towards the players in the future.
It seemed like a done deal.
Apparently, Tottenham had agreed to a £64.4 million fee for Juventus profile, Paulo Dybala. The Argentinian international striker seemed surplus to requirements at Juve, who appeared keen to get Dybala off their hands. While Dybala could risk warming the bench in Turin this season, the Premier League could provide a revival of his career and at the same time Spurs had for a long time needed a quality striker to take the workload off Harry Kane.
Everyone seemed happy; only Dybala's signature was needed, but the deal was never sealed.
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