The stranded Tottenham deal for Dybala: The ticking time bomb of players’ image rights

27 August 2019

Photo: Getty Images Paulo Dybala of Juventus Turin and Daley Blind of Ajax Amsterdam battle for the ball during the UEFA Champions League Quarter Final second leg match between Juventus and Ajax at Juventus Stadium on April 16, 2019 in Turin, Italy. The image rights to the Argentine player is causing problems for the player in the search for a new club.

Many players could be seen as walking billboards and are extremely important for the connection with future fans. Therefore, control of image rights is more important than ever.

The rise of social media has made image rights even more complex - and clubs might be more restrictive towards the players in the future.

Svend Bertil Frandsen

It seemed like a done deal.

Apparently, Tottenham had agreed to a £64.4 million fee for Juventus profile, Paulo Dybala. The Argentinian international striker seemed surplus to requirements at Juve, who appeared keen to get Dybala off their hands. While Dybala could risk warming the bench in Turin this season, the Premier League could provide a revival of his career and at the same time Spurs had for a long time needed a quality striker to take the workload off Harry Kane.

Everyone seemed happy; only Dybala's signature was needed, but the deal was never sealed.

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