“Think if you’re not paranoid you’re going to be complacent”

The 51-year old Chelsea fan was responsible for several digital transformations, notably turning The Guardian from heavily loss making to a break even enterprise.

Most of his career, Pemsel has led organisations that were going through major changes. And the Premier League is facing a new digital era, but desperately needs direction after a long time without long-term leadership.

Pemsel brings modern thoughts about leadership that are quite foreign to the traditional football industry.