18 September 2019 - 11:02 AM
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Getty Images | The EFL Trophy, formerly known as the Checkatrade Trophy, has got a new name. David Timmis, the managing director of Leasing.com, told that traffic to the site went through the roof on the day the sponsorship was announced. Pictured is Portsmouth-players celebrating last years win at Wembley.
"Supporting the lower leagues and the smaller clubs is what attracted us the most"
- Lack of Premier League star power is no hindrance to success.
- In light of the chaos at Bury and Bolton, Leasing.com hopes deal is seen as support of lower league clubs.
- Coverage of EFL Trophy will increase brand recognition, managing director says.
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