New EFL Trophy sponsor: "Supporting the lower leagues and the smaller clubs is what attracted us the most"

18 September 2019

Photo: Getty Images The EFL Trophy, formerly known as the Checkatrade Trophy, has got a new name. David Timmis, the managing director of, told that traffic to the site went through the roof on the day the sponsorship was announced. Pictured is Portsmouth-players celebrating last years win at Wembley.

Lack of Premier League star power is no hindrance to success.

In light of the chaos at Bury and Bolton, hopes deal is seen as support of lower league clubs.

Coverage of EFL Trophy will increase brand recognition, managing director says.

Henrik Lønne

After three years, the Checkatrade Trophy is gone, and journalists, stadium announcers, fans, and many others, will have to get used to calling the EFL Trophy by its new name:
The Trophy
Getting the naming rights for the trophy, which some fans might also remember as the Johnstone's Paint Trophy or the LDV Vans Trophy, was significant, David Timmis, the managing director of, told

Do you want to read this article?

Get instant access by signing up for a 7-day free trial

No credit card, no commitments and it will expire automatically.

You will receive a link that activates your trial in an email.