"Supporting the lower leagues and the smaller clubs is what attracted us the most"
Getty Images | The EFL Trophy, formerly known as the Checkatrade Trophy, has got a new name. David Timmis, the managing director of Leasing.com, told that traffic to the site went through the roof on the day the sponsorship was announced. Pictured is Portsmouth-players celebrating last years win at Wembley.
Lack of Premier League star power is no hindrance to success.
In light of the chaos at Bury and Bolton, Leasing.com hopes deal is seen as support of lower league clubs.
Coverage of EFL Trophy will increase brand recognition, managing director says.
18 September 2019 - 11:02 AM
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