The summer of 2019 was the most commercially lucrative in Norwich's history

3 October 2019

norwich
Photo: Getty Images One of Norwich's new partners is the betting company Dafabet. The company is Norwich's new principal sponsor and features on the front of the club's shirts, replacing LeoVegas.

With 11 new partnerships signed this summer, it has been the most commercially lucrative in Norwich's history.

Among the newly added partners are principal and front-of-shirt sponsor Dafabet and the mobile game Best Fiends, whose name is on the sleeves of the club's kits.

Jesper Elkjær Jensen jej@offthepitch.com

Norwich have increased their total number of partners from 36 to 41.

This was done by adding 11 new partners, as well as renewing 16 partnership deals that were due to expire by the end of last season, making this summer the "most lucrative summer of commercial partnership acquisition in the club's history."

Among the newly added partners are Dafabet, the principal partner and front-of-shirt sponsor, and Best Fiend, a mobile game whose name will feature on the sleeves of Norwich's kit.

Norwich also added Lotus as their "training centre and academy partner."

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