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The summer of 2019 was the most commercially lucrative in Norwich's history

Getty Images | One of Norwich's new partners is the betting company Dafabet. The company is Norwich's new principal sponsor and features on the front of the club's shirts, replacing LeoVegas.

With 11 new partnerships signed this summer, it has been the most commercially lucrative in Norwich's history.

Among the newly added partners are principal and front-of-shirt sponsor Dafabet and the mobile game Best Fiends, whose name is on the sleeves of the club's kits.

3 October 2019 - 11:57 AM

By Jesper Elkjær Jensen

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