Stoke City are improving matchday experience with better technology

10 May 2019

Photo: Getty Images The Potters are to introduce contactless payments throughout the bet 365 Stadium.

The Potters are hoping to reduce queuing at kiosks at the bet365 Stadium by introducing contactless payments. 

In the coming season they’ll also partner up with a new ticketing supplier, which will see the online purchasing process improve significantly, according to the club.

Christian Fomsgaard Jensen

Stoke City want to make it easier to be a fan at the bet365 Stadium in the upcoming season. The Potters are to introduce contactless payments throughout the stadium, so fans will no longer have to use their chip or fumble with coins and notes.

“We are constantly looking at ways in which we can enhance the match-day experience and believe the work we will be carrying out this summer will improve ease and speed of purchase whilst reducing queuing times at the peak times,” the club’s chief executive, Tony Scholes, said in a statement.

We are making a significant investment in technology.

“We have listened to feedback from the Supporter Council as well as fans in general and the introduction of contactless payments at the bet365 Stadium has very much been a discussion point in recent months.

“We are making a significant investment in technology that will ensure fans can make contactless payments wherever they are in the stadium.”

Better user experience

The roll-out of contactless payment will begin shortly and the club expect it to be done by autumn. 
Not only will it be easier to shop at the stadium kiosks, but it’ll also be easier to buy a ticket online in the coming season, the club promise.

“The partnership with a new ticketing supplier will ensure a better user experience for supporters with a significantly improved online ticket purchasing platform available from the Autumn."

In their latest accounts from the 2017/18 season, The Potters had a matchday turnover of £7.7 million - up 600,000 from the year before.