Sponsors question the future as Coventry City leave for Birmingham

14 June 2019

Photo: Getty Images Coventry City''s move to a new stadium might lead to local sponsors won't renew their deals. Pictured is a big screen sign warning Coventry City supporters to stay off the pitch at full time during the Sky Bet League One match between Coventry City and Shrewsbury Town at The Ricoh Arena on April 28, 2019 in Coventry, United Kingdom.

Last season’s shirt sponsor calls for all involved parties to find a solution.

Main sponsors of Coventry have local ties.

Henrik Lønne loenne@offthepitch.com

“There’s a battle for the heart, soul and future of the club [Coventry City FC] taking place, involving lifelong fans and the current owners SISU. To this day, it remains unclear what SISU wants and on what basis it is running the club. Indeed, since SISU took over at City, the club has surged from one crisis to another. There appears to be no long-term plan; instead, the football club appears to [be] forever stuck in a series of short-terms responses.”

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