Analysis: South American clubs flooding fan tokens market - hit by extreme price fluctuations
Alamy
Twenty-one South American clubs have either launched or are about to launch their own fan tokens, as clubs look to monetise their loyal fan bases.
Price fluctuations typical of pump-and-dump schemes are raising red flags, with heavy price declines characterising the South American token market.
Why it matters: Some of the most loyal fans in the world are from South America – the boom in fan tokens should be the perfect fit for fan engagement platforms.
The perspective: US investors are increasingly interested in capitalising on the strong fan base in Brazil – is this the first sign of clubs moving towards a more commercialised market?
25 February 2022 - 6:44 PM
If anyone has signed up to the phenomenon of fan tokens, it is South American football clubs. Thus far, 13 fan tokens have been launched across South America, and there will soon be 21, as Botafogo, River Plate, Palmeiras, CR Vasco da Gama, Coritiba, Vitoria, Ceara, and the Urugauy National team all have pending token offerings.
At the same time, US investors are flocking to take over Brazilian clubs amid changes in the company structure regulations, and these investors are all look
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