Analysis of fan tokens: Get in early or stay out – declines of 80 per cent since peak price
Alamy
Deemed to reinvigorate sometimes-neglected fan loyalty and engagement, fan tokens are now everywhere in football.
This analysis reveals that the tokens of one club after another have plummeted since being listed, and that the market is flooded with traders and speculators instead of fans.
Why it matters: The total market capitalisation of fan tokens sits at around $330 million, with a new football club somewhere in the world announcing the launch of a fan token every week.
The perspective: The tokens are meant to be for the fans, but is it just a club’s latest way of monetising their fanbase to increase stagnated revenues?
15 February 2022 - 1:43 PM
What do Sevilla, Udinese, AS Monaco, River Plate, Racing Club and Botafogo have in common?
In the last few weeks, these clubs have joined the massive movement of football teams announcing fan token partnerships.
What started as a couple of vague and downplayed partnerships is now a serious phenomenon, as more than 40 football clubs around the globe have launched their own fan token on platforms like Socios, Binance, Bitci, or Paribu.
Tuesday, even UEF
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