Social Media stars provide opportunity and challenge for football - fans tend to be more evasive if they can't engage with star players
4 February 2020
75 per cent of EPL clubs are outperformed by player’s social media channels. Manchester United and Mesut Özil rank highest among clubs and players.
Players’ social media feeding “Generation Z” fans with no allegiance to a particular club, but expert says these can add to club’s commercial revenues.
Generation Z “a challenge and an opportunity”, experts tell offthepitch.com.
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Research carried out by offthepitch.com shows that 75 per cent of Premier League clubs have individual players with social media channels that outperform one or more of those belonging to the clubs that they play for.
The research builds on that carried out by Deloitte, which revealed a similar trend across the Instagram accounts of the world’s 20 richest clubs when it published its Football Money League last month.
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