Social Media stars provide opportunity and challenge for football - fans tend to be more evasive if they can't engage with star players

4 February 2020

Mesut Özil
Photo: Getty Images Mesut Ozil of Arsenal signs autographs for fans during an open training some years ago in Singapore.

75 per cent of EPL clubs are outperformed by player’s social media channels. Manchester United and Mesut Özil rank highest among clubs and players.

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Research carried out by shows that 75 per cent of Premier League clubs have individual players with social media channels that outperform one or more of those belonging to the clubs that they play for.

The research builds on that carried out by Deloitte, which revealed a similar trend across the Instagram accounts of the world’s 20 richest clubs when it published its Football Money League last month.

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