22 May 2024 - 1:21 PM
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IMAGO | Brighton & Hove Albion owner, Tony Bloom, during a Premier League match at the AMEX Stadium
Secrets of Starlizard - How Tony Bloom’s football data monolith is using its knowledge to protect the game
- In a rare and exclusive interview, Starlizard executive Affy Sheikh details the workings of the legendary football data company and how it is using its expertise to help law enforcement.
- Likened to Willy Wonka’s factory for sports data, Starlizard has played a crucial role in the success of Brighton & Hove Albion and Belgium’s Union Saint Gilloise.
- Why it matters: Starlizard's operations remain largely hidden from public view, with few executives speaking openly about the company's work. Sheikh offers intriguing perspectives on its use of data and motivations for sharing some of it.
- The perspective: Match fixers employ sophisticated methods to involve players in match-fixing. Clubs should educate their players, ensuring they are familiar with these methods to recognize when they are being targeted.
It has been described as a Willy Wonka’s factory for the sports data industry, has powered the remarkable rise of Brighton & Hove Albion and Belgium’s Union Saint Gilloise, and made its owner and founder, Tony Bloom, incredibly rich.
Yet what actually goes on in the Camden headquarters of Starlizard, a global leader in specialist online sports betting advice, remains largely shrouded in mystery. A 2014 inv
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