Rovers fight to retain young fans, with matchday revenue accounting for 30 per cent of income

10 June 2019

Rovers fans
Photo: Getty Images The younger fans of Blackburn Rovers can look forward to cheaper season tickets till they are 25 years-old.

With matchday takings making up 30 per cent of the club’s revenue, season tickets are key for financially-struggling Rovers.

To keep matchday income high, the club introduced a new price bracket to hold onto young fans.

Christian Fomsgaard Jensen cfj@offthepitch.com

The fans create the atmosphere at Ewood Park, but more importantly for a Championship club like Blackburn Rovers, they help pay the bills. Perhaps it sounds cynical, but with Rovers losing £17 million in 2018 according to their latest accounts, season ticket sales are key in keeping up with the Profitability and Sustainability rules, under which they may no lose more than £39 million over a three-year period.

Rovers Chief Executive Steve Waggott is very aware of the problems but also fears the club might lose a generation of fans if they fail to set the price right. 

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