Rovers fight to retain young fans, with matchday revenue accounting for 30 per cent of income
10 June 2019
With matchday takings making up 30 per cent of the club’s revenue, season tickets are key for financially-struggling Rovers.
To keep matchday income high, the club introduced a new price bracket to hold onto young fans.
The fans create the atmosphere at Ewood Park, but more importantly for a Championship club like Blackburn Rovers, they help pay the bills. Perhaps it sounds cynical, but with Rovers losing £17 million in 2018 according to their latest accounts, season ticket sales are key in keeping up with the Profitability and Sustainability rules, under which they may no lose more than £39 million over a three-year period.
Rovers Chief Executive Steve Waggott is very aware of the problems but also fears the club might lose a generation of fans if they fail to set the price right.