Revenue struggles in European women’s football: How much does the club ownership model matter?
PR | Victoire Cogevina Reynal is co-CEO of the MCO group Mercury/13, which focuses on acquiring and owning women’s football franchises.
Victoire Cogevina Reynal, co-CEO of the MCO Mercury/13, argues that standalone women’s clubs are not a cure-all for the game, but men’s and women’s clubs operating side-by-side under the same umbrella is a step in the right direction.
In Europe, women’s clubs often have different ownership models, leading to varying levels of growth and an increasingly unequal playing field.
Why it matters: European clubs often struggle to match NWSL revenues and face sustainability challenges.
The perspective: Men's clubs perpetuate a cycle of underfunding and loss-making by not investing enough in affiliated women’s sides.
20 February 2025 - 5:49 PM
Victoire Cogevina Reynal is adamant. Standalone women’s clubs will not serve as a panacea to growing concerns around financial sustainability in the game. It’s almost something of a contradiction for the co-CEO of Mercury 13, an investment group, to say. Last year, Mercury/13 acquired Italian women’s club FC Como, who currently top Italy’s topflight, the Serie A Femminile.
For years, Stefano Verga had led the club on a shoestring budget
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