Real Madrid confirm extended kit deal with Adidas

9 May 2019

Real Madrid Adidas
Photo: Getty Images Real Madrid's new deal with Adidas could be one of the most lucrative in the world.

Real Madrid have extended their partnership with Adidas in a deal reportedly worth £946 million. 

The deal could be one of the most lucrative kit deals in history.

If the deal is to become the most valuable ever, it needs to top Nike’s ten-year deal with Barcelona at £1 billion.

Peter Høyer ph@offthepitch.com

Real Madrid and Adidas confirmed on Wednesday the extension of their sponsorship agreement for eight more years - until June 2028. There have been a lot of rumours regarding the new deal, primarily concerning the value and length of extension. 

Even though neither Real Madrid nor Adidas have announced how much the kit deal is worth, several media sources  have estimated that the deal could be worth £110 million per year. The football news site Goal writes that the deal is worth £946 million in total.  

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