Real Betis in call for climate action: "Sponsorships are moving away from a question of spreading awareness to a question of values"
11 May 2021
The LaLiga club have launched a platform which aims to increase awareness and engage commercial partners with climate initiatives.
General manager calls on football to use its powerful voice to make a real difference when it comes to sustainability.
Climate initiatives are the main driver for the aim of a ten per cent yearly increase in sponsorship income.
LaLiga's Real Betis are issuing a call for action to the football industry with the launch of a platform designed to engage partners with sustainability initiatives.
Titled Forever Green, the platform acts as a kind of business club for Real Betis' partners who via a sponsorship are committing to a specific climate action such as planting trees in collaboration with the club.
When a football team speaks the more people listen to you and believe in you
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