”The rapid financial growth in football did shield incomprehensible decisions made by owners and executives. Such poor decision-making needs to stop. Now.”

A former chief executive and current sporting director have published a book about strategy work – and the lack of – in the football industry.

The book’s reception has been overwhelming and it has sold out. It is written for executives and owners of clubs, but supporters have shown an incredible desire to understand the strategic and financial aspects of the game.

Supporters of one club used the strategic model in the book to rate the work of the board, the executive management team and the sporting director. Co-author excited to see that fans seem willing to accept long-term strategies.

In the current financial climate, where clubs are under enormous pressure due to the consequences of the coronavirus outbreak, the authors believe the industry could be ready for proper strategic decisions.

Executives and owners need to understand that their knowledge about football does not qualify them to make football decisions. Also, they should realise how fortunate they are: You can’t find such loyal customers in any other industry.