”The rapid financial growth in football did shield incomprehensible decisions made by owners and executives. Such poor decision-making needs to stop. Now.”

14 January 2021

Photo: PA Images “Executives and owners need to realise that they don’t have the knowledge needed to make football decisions. That is the short version. But to develop a playing style in a club takes a lot of knowledge – and not least – time. My point is that if executives and owners don’t accept that they should leave these decisions to people with a deep knowledge about the game, then problems will occur," says author behind new book about strategies in the football-industry.

A former chief executive and current sporting director have published a book about strategy work – and the lack of – in the football industry.

The book’s reception has been overwhelming and it has sold out. It is written for executives and owners of clubs, but supporters have shown an incredible desire to understand the strategic and financial aspects of the game.

Supporters of one club used the strategic model in the book to rate the work of the board, the executive management team and the sporting director. Co-author excited to see that fans seem willing to accept long-term strategies.

In the current financial climate, where clubs are under enormous pressure due to the consequences of the coronavirus outbreak, the authors believe the industry could be ready for proper strategic decisions.

Executives and owners need to understand that their knowledge about football does not qualify them to make football decisions. Also, they should realise how fortunate they are: You can’t find such loyal customers in any other industry.

Kasper Kronenberg kk@offthepitch.com

He didn’t really know what to expect. He was just happy to see that the book “How Hard Can It Be?” was finally out there – and enthusiastic about the first sales numbers from the publisher.

But what got Mads Davidsen, sporting director at Al Jazira Club excited was an analysis he found on a fan site of Danish Superliga-side OB (Odense Boldklub), one of the bigger clubs in Denmark, who famously knocked out Real Madrid in the UEFA Cup back in 1994 after a 2-0 win at Bearnabeu.

Do you want to read this article?

Get instant access by signing up for a 7-day free trial

No credit card, no commitments and it will expire automatically.

You will receive a link that activates your trial in an email.