9 December 2020 - 10:17 PM


PA Images | Jack Grealish, the Aston Villa homegrown captain celebrating a goal against Liverpool FC. Grealish is the perfect example of an academy-player where the club has not yet cashed in, and therefore the valuecreation is often overlooked when evaluating the work of the academy. To buy a player with the same level as Grealish would probably cost Aston Villa a transfer fee of £40 million.

Column: The pitfalls when evaluating a successful academy– there is a holistic financial model that tells a significant story 

  • The collective obsession with transfer fees means we will always tend to be drawn into narratives about academy productivity from a pure, tangible monetary perspective.
  • ”But as we know”, writes Omar Chaudhuri from 21st Club, “players aren’t simply assets to be traded, and some of the most important academy players may never sell for a fee.”
  • Manchester United are estimated to have saved nearly £60 million in player costs thanks to the performance of their academy products last season, suggesting a significant return on their youth development investment.

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