PSG extend partnership with Unibet
21 January 2020
The original two-year, €3 million a season deal has been extended to the end of the 2022/23 season.
Initially targeting the European market, the partnership will now expand to new regions, including the US and Australia.
French champions Paris Saint-Germain (PSG) have extended their partnership with Unibet to the end of the 2022/23 season, further expanding on the original deal's market reach.
Signed in 2018, the initial arrangement was a two-year deal worth €3 million a season.
"We share the common goal of breaking the boundaries of sport and playing a part in the everyday lives of football fans. The results to date motivate us to continue to build on these efforts and offer fans ever more engaging experiences," said the chief partnerships officer at PSG, Marc Armstrong.
Do you want to read this article?
Get instant access by signing up for a 14-day free Premium trial
No credit card, no commitments and it will expire automatically.
You will receive a link that activates your trial in an email.
Already a standard subscriber? Upgrade here