PSG announce new partnership with Visit Rwanda
5 December 2019
Paris Saint-Germain have signed a three-year partnership with Visit Rwanda.
Visit Rwanda branding will be visible on PSG's training kit and warm-up kit, but the two parties will also collaborate on a number of different initiatives, including fashion, art and lifestyle projects.
Visit Rwanda's three-year partnership with Arsenal paid for itself within the first year, the tourist organisation claims.
Paris Saint-Germain have announced a new three-year partnership with Visit Rwanda, which will see the tourism organisation's branding gain exposure on the back of the training kit and pre-game warm-up kit of the men's team, and also on the sleeve of the kit worn by the women's team during their matches.
Visit Rwanda's branding will also be displayed at the Parc des Princes stadium.
According to the French newspaper Le Figaro, the deal is worth between €8 million and €10 million per year, which is in the same region as Visit Rwanda's deal with Arsenal.
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