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Profile: Alison Brittain – The Premier League’s straight talker entering a world of silence

Alison Brittain

PR

FTSE 100 CEO Alison Brittain succeeds Gary Hoffman as Premier League chairman in January, joining from hospitality group Whitbred, following three decades in banking.

Man Utd fan Brittain rose from cashier duties at the Enfield branch of Barclays to being one of the UK’s most senior bankers.

Why it matters: The EPL is by some distance the richest and most powerful domestic football competition in the world, but it faces significant regulatory challenges.

The perspective: Other football leaders rarely if ever talk to the media; Brittain prides herself on her communication skills. Can she break football’s omerta?

10 August 2022 - 3:12 PM

In the mid-1980s, Alison Brittain, started her career as a cashier at the Enfield Town branch of Barclays, as part of the bank’s graduate programme. The Hertfordshire suburb is a popular retreat for players of Arsenal and Tottenham Hotspur and it is not inconceivable that the then young banker cashed the pay cheques of some of North London’s finest players.

Step forward nearly 40 years to next January, and, after an illustrious career in banking

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