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Profile: 777 Partners – synergies are key, one big league outperforms the others in terms of upside and the secret behind their long-term vision

Genoa

Alamy

The Florida based investment firm added Genoa to their portfolio last month and are showing interest in English and eastern European clubs.

Company sees potential in underdeveloped stadium and ticketing facilities as one of the keys to revenue growth.

They learned the hard way how expensive it can be when you fail to have suitable people in the right positions.

26 October 2021 - 2:16 PM

With last month’s acquisition of Genoa and their existing stake in Sevilla, 777 Partners are the latest US alternative investment fund to enter European football. They follow Ares (Atletico Madrid), Oaktree (Inter Milan), Singer Group (AC Milan), McCourt (Marseille), Red Bird (Toulouse), CVC (LaLiga), West Ham (GSO) with others expected to enter the market.

And with plans to buy additional clubs - the group are “actively” looking at potential investments in England and eastern Europ

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