Analysis: “The transfer market could become like when houses fall in value and no one wants to crystallise the loss”

17 February 2021

Photo: PA Images Aston Villa stiker Ollie Watkins (right) had his big breakthrough in Brentford FC last season in the Championship. Brentford have been of the most successful clubs on the transfer market the last three years.

We have used a unique method to investigate which clubs are most vulnerable to the frozen transfer market.

Our list contains five French clubs – the rest coming from England, Italy, Portugal, Holland and Denmark. One famous owner has two clubs on the list.

French clubs stand out as being extremely dependent on player sales – whereas clubs from the German Bundesliga are much less reliant on transfer fees.

The power balance in the transfer market has significantly changed. It is turning into a buyers’ market.

However, bigger clubs could be left lumbered with players whom they don’t wish to accept a loss on. The Portuguese market is a future joker.

Chris Weatherspoon

Ever since transfer windows were introduced to European football, back in the 2002/03 season, January has harboured a reputation as a bad time to do business.

The winter transfer window is a sellers’ market: clubs seeking to improve their squads midway through the season are often held to ransom to do so, and underperformance prior to Christmas can result in panic-buying. If a club can do without, they’re probably better off holding onto their cash.

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