Experts agree: Pogba leaving might be a bigger problem for Woodward than Solskjaer

20 June 2019

pogba
Photo: Getty Images Paul Pogba is more than just a football player - he is a brand in and of himself.

Paul Pogba’s personal brand is something rather unique. And much more than just a large number of followers on social media.

Fans are increasingly shifting loyalty towards players, rather than clubs.

Pogba has more followers on Instagram than Manchester United.

Henrik Lønne loenne@offthepitch.com

Paul Pogba is more than just a football player - he is a brand in and of himself.

That is how Peter Clare, consulting partner at Seven League, a digital sports consultancy, explains the value of the French World Cup winner.

"It is not just because he has a lot of followers and fans engage with him on social media. He also understands how to be both authentic and strategic about his use of social media. He has a great blend of sports, lifestyle and fun content whilst ensuring he’s wearing Adidas, his sponsor," says Clare.

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