Experts agree: Pogba leaving might be a bigger problem for Woodward than Solskjaer
20 June 2019
Paul Pogba’s personal brand is something rather unique. And much more than just a large number of followers on social media.
Fans are increasingly shifting loyalty towards players, rather than clubs.
Pogba has more followers on Instagram than Manchester United.
Paul Pogba is more than just a football player - he is a brand in and of himself.
That is how Peter Clare, consulting partner at Seven League, a digital sports consultancy, explains the value of the French World Cup winner.
"It is not just because he has a lot of followers and fans engage with him on social media. He also understands how to be both authentic and strategic about his use of social media. He has a great blend of sports, lifestyle and fun content whilst ensuring he’s wearing Adidas, his sponsor," says Clare.
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