Other Football Business News: Tottenham appoint new board member; Abu-Dhabi club hire new director of football; Bundesliga eases coronavirus hygiene regulations; Hoffenheim extend partnership with German retail group

11 June 2020

Hoffenheim
Photo: PA Images Schwarz Gruppe, a retail group which owns and operates Lidl among other things, have extended its partnership with Hoffenheim until 2025. Under the arrangement, the group's environmental service provider PreZero will continue to act as name sponsor of Hoffenheim's stadium, while Lidl's mineral water brand Saskia will become their official mineral water partner.
Emil Gjerding Nielson and Mads Meisner nielson@offthepitch.com

Hoffenheim extend partnership with German retail group
Schwarz Gruppe, a retail group which owns and operates Lidl among other things, have extended its partnership with Hoffenheim until 2025. Under the arrangement, the group's environmental service provider PreZero will continue to act as name sponsor of Hoffenheim's stadium, while Lidl's mineral water brand Saskia will become their official mineral water partner. 

Do you want to read this article?

Get instant access by signing up for a 7-day free trial

No credit card, no commitments and it will expire automatically.

You will receive a link that activates your trial in an email.