Norwich sign record-breaking sponsorship with Asian betting company

1 July 2019

Norwich
Photo: Getty Images The Asian online betting company Dafabet has become Norwich City’s new principal partner.

The Asian online betting company Dafabet has become Norwich City’s new principal partner.

The club have not disclosed the value of the deal but say it is a record-breaking deal.

Peter Høyer ph@offthepitch.com

The Canaries have signed a new three-year sponsorship deal with Asian betting company Dafabet. The club said the new sponsorship is "record-breaking" in terms of a principal partnership. Dafabet will feature on all three Norwich City kits and the deal also incorporates branding on the City Stand and across Carrow Road.

Not only is it the most lucrative partnership the Club has ever had by some way, this partnership alongside our commercial operation allows us to be materially more competitive as a self-financed club

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